### FINIS - Financial Institutions Solution

#### The customer-oriented solution for the financial industry

FINIS provides the universal solution for customer-oriented database marketing and is the largest application in Europe developed with VisualAge for Smalltalk.

FINIS consists of the application components

- FINIS Sales.
- FINIS Marketing.
- FINIS Product Construction Set.
- FINIS Analysis.

FINIS Sales is the tool for comprehensive and efficient customer financial advice. The emphasis lies on Customer relationships and prospective customers of the financial institute. FINIS Sales provides event-controlled sales support through cross-selling, sales suggestions and customer assessment. FINIS Sales displays profiles of

- the products.
- the customers with their offers and contracts.

FINIS Marketing enables the financial institute to sell the right product in the right form of proposal to the right customer at the right time, quickly and efficiently at low cost. FINIS Marketing supports

- the definition of Marketing Campaign Targets.
- The definition and selection of target groups.
- fixing a time schedule.
- fixing individual campaign phases and activities within each phase.
- recording customer responses.
- evaluating the data obtained by the whole process.

With FINIS Product Construction Set the definition of new bank products for the immediate use in the marketing and sales process is done easily - without any programming. Any information necessary for selling a banking product - product name, type, selling conditions, types of customers etc. can be defined and changed, thus guaranteeing outstanding flexibility and competitive advantage.

All information collected throughout the sales and marketing processes is used to characterize the customer via evaluation by FINIS Analysis, providing analysis of products, target groups, customer segmentation etc.

Since the application is object-oriented throughout, FINIS can be localized and customized, depending on customer requirements. For further information please visit our Web site or contact us:

| Siemens Nixdorf Informationssysteme AG Dietrichgasse 27-29 A-1030 Vienna, Austria Phone: +43-1-716 44 78608 E-mail: Manuela.Fuchs@sni.siemens.at
Web: http://www.sni.de

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