1 INFO-VAX	Tue, 14 Dec 2004	Volume 2004 : Issue 693       Contents: An advertising lesson for HP5 Re: Deutsche Borse wants to buy London Stock Exchange / Re: J F says no sympathy for USA from the world 0 Re: NFS mount of ODS-5 vs traditional parse type1 Re: Problems with BACKUP and  vms732_update-v0300 
 SIMH setup Re: Simple EDT or TPU init file  Re: Simple EDT or TPU init file " Re: Solaris 10 - no charge for o/s. Veritas now on the auction block, or nearly so2 Re: Veritas now on the auction block, or nearly so  F ----------------------------------------------------------------------  % Date: Tue, 14 Dec 2004 07:09:39 -0500 # From: "John Smith" <a@nonymous.com> % Subject: An advertising lesson for HP , Message-ID: <7sadnTbPHOefRSPcRVn-2w@igs.net>  F It's long overdue that HP 'polish' VMS in Corporate America's eyes....    < http://www.nytimes.com/2004/12/14/business/media/14adco.html   December 14, 2004  ADVERTISING , Kiwi Shoe Polish Aims to Escape Invisibility By STUART ELLIOTT   K AN an irreverent campaign help a venerable product named after a flightless  bird fly off the shelves?   K That is the ambitious goal of the campaign now under way for Kiwi, the line D of shoe care products that dates to 1906. Kiwi is sold in almost 180I countries by the Sara Lee Corporation, the packaged-goods giant that also > markets brands like Ball Park, Champion, Jimmy Dean and Hanes.  K After several years of little or no marketing support for Kiwi, Sara Lee is I running print advertisements in a variety of national magazines. The ads, L created by the Richards Group in Dallas, use sassy humor to try to stimulateK demand for the brand. With the Kiwi campaign, which carries the theme "Look ? Sharp," Sara Lee joins a growing list of companies - among them K Brown-Forman, Coca-Cola, Colgate-Palmolive, PepsiCo and Unilever - that are ; increasing marketing budgets for aging or neglected brands.   L The Kiwi ads are printed in bright red, matching the color in the backgroundI of the brand's logo, and show a can of Kiwi black shoe paste under snappy E headlines. The sardonic tone is reminiscent of campaigns for Cheez-It K crackers ("Get your own box") and Dodge ("Grab life by the horns"). The ads K intend to persuade consumers, mostly male, to use the Kiwi shoe polish they J already have in their homes. That, of course, would lead to more purchases1 of Kiwi shoe polish, shoe paste and shoe sponges.   I The strategy is a familiar one for brands that, like Kiwi, dominate their K product categories. Remember the longtime theme for Campbell's soup, "Reach L for the Campbell's, it's right on your shelf"? Kiwi is the best-selling shoeF care brand in the world and has about 65 percent of that market in theJ United States, Bob Clark, marketing director for shoe care at the Sara Lee: household and body care division in Exton, Pa., estimated.  H But such familiarity breeds, if not contempt, then perhaps indifference,B particularly in prosaic product categories like shoe care. That isL especially true when it costs so much to buy commercial time and advertising space.  H Decades ago, there were campaigns galore for ordinary products like hairF tonic, gravy, watch bands and - yes - shoe polish, like the jingle forI Esquire Boot Polish that promised it "gives your shoes that looking-glass D shine." (Esquire, by the way, was acquired by Sara Lee years ago and discontinued.)  B "Some people say it's a bygone product for a bygone era," said RobI VanGorden, a principal at Richards, citing the trend toward dressing more K casually. But "Kiwi dominates the category, has positive associations and a  rich heritage," he said.  L "Although you can find Kiwi in just about every pantry, people only buy KiwiK when they run out," he added. "The real issue is, how do we get them to run  out of polish more often?"  J Mr. Clark said: "When we spoke to consumers, they said they knew all aboutI taking care of their shoes but were not doing it as much as they used to, I even though they're taking care of all other kinds of grooming like their K hair. It was not that they don't want to do it, it's just not top of mind."   J The result was the print campaign, with a budget estimated at more than $2C million, which is appearing in 18 magazines with a predominantly or K primarily male readership. The jocular approach is meant to slyly nudge men L to consider what shape their shoes are in, through irreverent headlines like these:  I "The difference between 'Here's my number' and 'Here's my real number.' "   + "The distressed look only works for jeans."   ) "Dull shoes counteract polished rsums."   A "Hey. A topical cream that really does make you more attractive."   I "Men, your shoes should be polished regularly. Also, your sleeve is not a  napkin."  ; "Raise your chance of dating a supermodel from 0 to 0.001!"   0 "Unpolished shoes are the open fly of footwear."  C Richards undertook what Mr. VanGorden called a "state of the shoes" I exploration, going to bookstores, coffee shops and workplaces, talking to @ people about their shoes. The research showed that "most men areF embarrassed," he said, making remarks like "I was going to polish them% tonight" and "Don't take my picture."   J "The benefits of polishing your shoes are well known," Mr. VanGorden said,L noting that even light users of polish say that having shined shoes is good.K "The objective is increasing usage frequency that drives purchase, which is ? pretty simple, but sometimes simple ideas are what are needed."   K Richards is creating the campaign for Sara Lee on a project basis. The Kiwi L agency of record remains Grey Worldwide in New York, part of the Grey GlobalI Group. The Kiwi brand executives called Richards, Mr. VanGorden recalled, A after reading an article in the trade publication Brandweek about L Chick-fil-A, a Richards client along with brands like Corona, Home Depot and Motel 6.  G Chick-fil-A, the fast-food chain, is "an under-$10 million client," Mr. L VanGorden said, but the Kiwi executives said they thought the media spendingL was $50 million to $100 million, based on the ubiquity and popularity of theG campaign, which presents cows asking consumers to "Save a cow, eat more 	 chicken."   H The Kiwi campaign is running in magazines like Black Enterprise, Car andK Driver, Cargo, Ebony, Esquire, Men's Fitness, National Geographic, Newsweek  and Popular Science.  G There are also plans to create versions of the campaign for ad space in G trains and on elevators as well as to put it up on a Web site. Kiwi and L Richards would like "to reach men when they're in places they can notice theG poor state of their shoes," Mr. VanGorden said, like bars, gyms, health  clubs, restrooms and taxicabs.   ------------------L ....this concept could be extended to corporate boardrooms where it could beH pointed out the poor state of their computing infrastructure....worm andL virus prone, lacking in disaster tolerance, and the excessive human overhead& of patch management and implementation   ------------------------------  + Date: Tue, 14 Dec 2004 12:25:31 +0000 (UTC) P From: helbig@astro.multiCLOTHESvax.de (Phillip Helbig---remove CLOTHES to reply)> Subject: Re: Deutsche Borse wants to buy London Stock Exchange$ Message-ID: <cpmm3r$187$1@online.de>  G In article <cpl0dd$ptr$1@news.cybercity.dk>, "Dr. Dweeb" <dr@dweeb.com>  writes:   K > Speaking from first hand experience, and not wishing to offend the DBrse + > personel who frequent this list too much    1 Out of curiosity, could you contact me via email?    ------------------------------  % Date: Tue, 14 Dec 2004 15:48:30 +0100 . From: "Thomas H. Pauli" <thomaspauli@arcor.de>8 Subject: Re: J F says no sympathy for USA from the worldB Message-ID: <41befd3e$0$29833$9b4e6d93@newsread2.arcor-online.net>   Keith A. Lewis wrote:  > "Thomas H. Pauli" <thomaspauli@arcor.de> writes in article <41bc1738$0$16037$9b4e6d93@newsread4.arcor-online.net> dated Sun, 12 Dec 2004 11:02:32 +0100: >  >>Nomen Nescio wrote:  >  > [doesn't matter] >  >  >>Well in spite of all that,   >  > [snip again] > E > Please don't feed the troll, Thomas.  This group is for VMS issues.  > 2 > --Keith Lewis              klewis {at} mitre.org@ > The above may not (yet) represent the opinions of my employer.   Well, you are right!   ------------------------------    Date: 14 Dec 2004 08:44:18 -08005 From: "Sylvain F.DUBOIS" <sylvain_dubois_ca@yahoo.ca> 9 Subject: Re: NFS mount of ODS-5 vs traditional parse type B Message-ID: <1103042658.315177.75920@z14g2000cwz.googlegroups.com>  A I agree for Oracle v9 disk(s), I have no choice to keep it ODS-5. B If I decide to use ODS-2 in order to avoid the bug (or the missingE "feature") of NFS client, I will have to use other disks which aren't   used by the Oracle installation.   Sylvain    ------------------------------  % Date: Tue, 14 Dec 2004 08:30:14 +0100 ' From: JOUKJ <joukj@hrem.stm.tudelft.nl> : Subject: Re: Problems with BACKUP and  vms732_update-v0300* Message-ID: <cpm4q6$shq$1@news.tudelft.nl>   Guy Peleg wrote:* > "James" <horn@shsu.edu> wrote in message> > news:1102952797.685571.73190@z14g2000cwz.googlegroups.com... > B >>After applying the update-v0300 patches, when I use BACKUP/IMAGE3 >>command on the Operator account, I get a message:  >>D >>$ BACKUP/IMAGE/label=002182 TAPEDRIVE:$5$DKC300WKLY.BCK $5$DKA300:* >>%NONAME-W-NOMSG, Message number 00000000 >>F >>and the backup does not work. When I run it under the system account8 >>the same backup works fine. I am seeing some messages: >>6 >>%BACKUP-I-BTCTIMESTAMP, interrupt 05:57, PC=00000000= >>If anyone can be of some assistance, I would appreciate it.  >> >  > B > You are doing nothing wrong and there is nothing wrong with yourD > system. The kit introduced a problem with the message file. PleaseD > escalate to your local support center or wait for the next kit....F I already escalated it some time ago and they told me that it will be ? fixed in the next kit. I have no idea when it will be released.                       Jouk    ------------------------------    Date: 14 Dec 2004 01:57:37 -0800" From: pa@it.singer-friedlander.com Subject: SIMH setup C Message-ID: <1103018257.905947.160640@f14g2000cwb.googlegroups.com>    Hello,  ? I have managed to get SIMH up and running. However I would like : to change the virtual hardware from VaxServer to MicroVax.  F I have tried the instructions in the faq but they do not seem to work.$ I get a "non-existant device" error.   sim> set ptr ena Non-existent device  sim> att ptr ka655.bin Non-existent device 
 sim> ie ptr 4  Invalid argument sim> det ptr Non-existent device ' Could someone tell me how to a MicroVax    Thanks,    Piyush   ------------------------------    Date: 14 Dec 2004 05:11:27 -08003 From: "Big John" <john.powers@airwidesolutions.com> ( Subject: Re: Simple EDT or TPU init fileC Message-ID: <1103029887.774268.206980@c13g2000cwb.googlegroups.com>    Peter Weaver wrote   > Mike Buchanan wrote: > >...' > > 1) Can I make the cursor invisible?  > >... > A > The only way I can think of doing this depends on how good your  terminal > emulator is; >  > $ esc[0,8]=27 " > $ write sys$output "''esc'[?25l"* > $ assign sys$command sys$input/user_mode0 > $ edit/tpu/nosec/comm=sys$login:simple.tpu 'P1" > $ write sys$output "''esc'[?25h" >  > --  D This is fine, but you can do it very simply, entirely within the TPUB command. This would make it much easier to set up if you do decideA to use the callable TPU directly, instead of spawning out.  There C are two ways to do it.  The 'proper' way would be to set the window D not to translate escape sequences, but put them straight out, with a
 command like: % set (TEXT, main_window, NO_TRANSLATE) < - then copy_text the escape sequence, and update the window.  D However here, there is a simpler solution. Since we are not trappingD messages, but splashing them unaltered straight on to the screen, weB can output the escape sequences with a couple of MESSAGE commands.  A (There, I believe I said before that it was a much better idea to ? start from scratch and build, instead of stripping down the EVE  section :-).  > So all you need to do, after you have mapped the window to the buffer is to add the line..  message (ascii(27)+"[?25l");= .. and change the kp1 key to execute the 2-command sequence.. ' message(ascii(27)+'[?25h');QUIT (OFF,1) - .. to switch the cursor back on when exiting.     " One other point worth mentioning..  B If you don't care about the cursor position, then you can move the? screen about more simply with the SCROLL command instead of the B MOVE_VERTICAL command. SCROLL changes the editing point by leavingB the cursor position unchanged on the screen and adjusting the fileB window display. This is exactly what you want here, and you do notA need to adjust the cursor to the top/bottom before moving up/down ' a line, making the whole thing simpler.   < Also, SCROLL does not report an error if you scroll too far.C (Instead it returns a value of the amount actually scrolled, if you B need it. It's a shame, I think, that MOVE_VERTICAL does not do theC same).  Thus, you will not need any on_error processing, so you can : simplify it further by removing the SIMPLE_MOVE procedure.    A So here is a really cool stripped down version of SIMPLE.TPU that < displays the file, moves the display, and hides the cursor..    3 input_file := GET_INFO (COMMAND_LINE, "file_name"); 1 main_buffer:= CREATE_BUFFER ("main", input_file);   & position (BEGINNING_OF (main_buffer));' main_window := create_window(1,21,off);   , the_key_map := create_key_map ("user_keys");E the_key_map_list := create_key_map_list ("the_keylist", the_key_map);   0 set (UNDEFINED_KEY, the_key_map_list, "return");4 set (KEY_MAP_LIST,  the_key_map_list,  main_buffer);, set (SELF_INSERT,   the_key_map_list,  OFF);   MAP (main_window,main_buffer); message (ascii(27)+"[?25l");   ! ; define_key ("message(ascii(27)+'[?25h');QUIT (OFF,1)", kp1, 
 the_key_map); ? define_key ("scroll (current_window, 1)",  kp2,   the_key_map); ? define_key ("scroll (current_window, -1)", kp8,   the_key_map); ? define_key ("scroll (current_window, 20)", kp6,   the_key_map); ? define_key ("scroll (current_window, -20)",kp4,   the_key_map); ? define_key ("scroll (current_window, 1)",  down,  the_key_map); ? define_key ("scroll (current_window, -1)", up,    the_key_map);  !    Cheers, John --    ------------------------------  % Date: Tue, 14 Dec 2004 12:29:28 -0500 < From: "Peter Weaver" <WeaverConsultingServices@sympatico.ca>( Subject: Re: Simple EDT or TPU init file, Message-ID: <328m7qF3jhf3aU1@individual.net>   Big John wrote:  >...E > are two ways to do it.  The 'proper' way would be to set the window F > not to translate escape sequences, but put them straight out, with a > command like: ' > set (TEXT, main_window, NO_TRANSLATE) > > - then copy_text the escape sequence, and update the window. >....   & Didn't know you could do that, thanks.  > > Also, SCROLL does not report an error if you scroll too far.E > (Instead it returns a value of the amount actually scrolled, if you D > need it. It's a shame, I think, that MOVE_VERTICAL does not do theE > same).  Thus, you will not need any on_error processing, so you can < > simplify it further by removing the SIMPLE_MOVE procedure.    Again, something I did not know.  E Nice to see something technical being discussed in COMP.OS.VMS again.      --   Peter Weaver Weaver Consulting Services Inc.  Canadian VAR for CHARON-VAX  www.weaverconsulting.ca    ------------------------------    Date: 14 Dec 2004 01:13:19 -0800* From: "Michael  Burns" <maburns@gmail.com>+ Subject: Re: Solaris 10 - no charge for o/s B Message-ID: <1103015599.885352.11290@f14g2000cwb.googlegroups.com>  ? Software, with Linux in the picture, is a commodity... It isn't G tangible, and can be replicated(burned to cd) infinitely with virtually B (minimal) added cost. Hardware isn't. Hardware required resources,D metal, engineering, etc. Physical stuff. Making two servers costs 2x7 the cost of 1 server. Making 2 copies of Linux doesn't.     D Sun realized that their OS (Solaris <=9) is going to be replaced by,F eventually, Linux. It is only a matter of time before Linux catches upC on Solaris' enterprise-class features. So Sun made a decision, they C make Solaris 10 free, because Linux eventually will take all profit 7 away from Operating Systems anyway, and they focuses on D Hardware/Support, the tangible stuff. Sun also realized that to haveE momentum with a free OS, it didn't have to be equally free, it had to E be better than Linux, to entice people to switch. So they dumped some F big money and developed some huge features. This is enough to convince= people to switch communities, and try Solaris, giving Sun the D development community to support a free OS, while they focus more on= Hardware sales and Support  sales. of-course, they won't stop @ developing Solaris, but it will slowly become a lesser priority.   ------------------------------  % Date: Tue, 14 Dec 2004 06:27:11 -0500 # From: "John Smith" <a@nonymous.com> 7 Subject: Veritas now on the auction block, or nearly so , Message-ID: <zNidnfDK9fuTUyPcRVn-tQ@igs.net>  : http://www.nytimes.com/2004/12/14/technology/14secure.html   December 14, 2004   ( Symantec Said to Be in Talks for Veritas   By ANDREW ROSS SORKIN  New York Times  H Symantec, the software company that produces the Norton line of computerJ security and maintenance products, is in advanced talks to acquire VeritasH Software, a maker of data backup and storage programs, for more than $13= billion, executives close to the negotiations said yesterday.   H The deal, which could be announced as early as this week, would create aJ huge competitor in the software industry that would be a one-stop shop forC products to fight a wide range of threats to personal computers and L corporate networks. If successfully completed, it would represent one of the largest software mergers.   F The negotiations, which have gone on for more than a month, are almostA complete, the executives said. Still, they cautioned that several H outstanding issues remained unresolved and that it was possible that theJ talks could collapse. The exact terms of the deal could not be determined.  E Spokesmen for Veritas and Symantec did not return phone calls seeking I comment late yesterday. Symantec, like its best-known competitors, McAfee I and Trend Micro, is trying to become the de facto provider of software to L protect networks and personal computers. This means that stopping viruses isL not enough anymore - a company that wants to compete has to tackle a broaderL array of digital ills, including spam and newer, more intrusive threats like6 "spyware," which are programs that track Internet use.  J Veritas Software, which was founded in 1989 and is based in Mountain View,I Calif., is by far the leading seller of software for data backup, storage  and archiving.  L According to the market research firm IDC, the company has 40 percent of theK market for backup and archiving software, compared with Computer Associates G International's 19 percent and EMC's 12 percent. In the market for file F system software, which stores and organizes data files, Veritas is the? market leader by an even wider margin, with a 60 percent share.   H Last year, Veritas had revenue of $1.75 billion. The company operates in1 about 40 countries and employs some 6,700 people.   I Through a series of acquisitions in recent years, Veritas has transformed C itself from a storage software company into a company that provides E end-to-end services. It has a market capitalization of $10.6 billion.   J Symantec already has one of the best-known brands in the software businessH with Norton. But it has enlarged its arsenal in a buying spree since theF second half of 2003, acquiring Brightmail, ON Technology and SafeWeb -L companies that brought strengths in fighting spam and making large corporateH networks operate smoothly. These acquisitions cost nearly a half-billionE dollars. Symantec's $48 million purchase of the security firm @stake, H announced in September, brought it expertise in security audits and risk management.   K The strategy of growth through acquisition seems to be working. In October, K the company posted revenue for its fiscal second quarter of $618 million, a K 44 percent increase over the quarter a year earlier. Symantec's stock price ) has risen more than 90 percent this year.   J Veritas has been singled out by Lawrence J. Ellison, the founder and chiefA executive of the Oracle Corporation, as an example of the kind of A independent software company that is unlikely to survive industry H consolidation. Mr. Ellison points to Oracle's acquisition of PeopleSoft,H which PeopleSoft agreed to only after an 18-month battle, as the kind ofK deal that is inevitable in an industry where Microsoft is king. Veritas has E countered that corporations will still want to choose from a range of  software vendors.    ------------------------------  % Date: Tue, 14 Dec 2004 07:30:10 -0500 - From: JF Mezei <jfmezei.spamnot@teksavvy.com> ; Subject: Re: Veritas now on the auction block, or nearly so , Message-ID: <41BEDCB7.9923A7C7@teksavvy.com>   John Smith wrote: J > Symantec, the software company that produces the Norton line of computerL > security and maintenance products, is in advanced talks to acquire Veritas > Software,   N Not long ago, I had read articles that had stated that Carlty had had her eyes7 on buying Veritas. Interesting to see this development.   K If Symantec gets Veritas, it will be interesting to see what happens to the L "enterprise" products Veritas has (such as the clustering filesystem that HPN will install on HP-UX) and in which Symantec, a wintel company, has absolutely no experience in.    ------------------------------   End of INFO-VAX 2004.693 ************************